HeadwayINTERNATIONAL

OVERVIEW

Dashboard Analytics

ADMISSIONS CRM

Leads Lead Sources Student Follow-up

ACADEMICS

Students Faculty Courses Batches Lectures Attendance

FINANCE

Fees Accounts

OPERATIONS

Tasks Calendar

ADMINISTRATION

Branches Users & Roles

⌘ K

Mumbai — HQ

4

RS

Rajiv SharmaAdmin

ADMISSIONS CRM

Lead Acquisition Sources

Track marketing channel performance and acquisition cost.

Channel Source	Total Leads Generated	Converted Leads
Google Ads	540 Leads	112 Students
Meta & Instagram Ads	420 Leads	68 Students
Organic Website Direct	210 Leads	58 Students